Tagging your youtube video is an extremely important factor of YouTube SEO. Tags allow you to be discovered for the keywords and titles you want to rank for in YouTube Search and Related/Suggested content to get your videos discovered by the masses.
The Honeymoon Period
The Honeymoon period is the first 5-7 days after you post your video. In this period YouTube solely relies on the metadata you have provided to rank your video in YouTube Search and normally gives it an extra boost by displaying it in the first few pages to see how well it does. Once this honeymoon period is over, YouTube then has enough information collected from various Datapoints such as Click Throughs from search and related videos, Watch Times and user retention rates about your video and then ranks it accordingly based on the information it has collated.
This why during this period it is vital we crush it with providing accurate metadata to give your videos that extra boost as well as having appealing video thumbnails and titles to improve clickthroughs.
What Keywords to Use to Rank Videos.
Usually people just throw in a lot of random tags into their tag boxes and usually spam it out with irrelevant tags. This is such bad practice. There are a few rules you need to follow to rank well in YouTube Search and Suggested using the following types of keywords when you are adding tags to your video.
Keyword Tags – Use the main keywords you want to show up in search for that are related to your video. For example if you’re a Gamer YouTuber reviewing a game such as Overwatch it would be “Overwatch”, “Blizzard”
Phrase Tags – These are phrases that contain multiple words, these are words such as the Title of your video and phrases that may be typed into the search bar or that are related for example “Koko K Lip Kit Review”, “Kylie Cosmetics” .
General Tags – General tags are basically describing what the video actually is such as “Vlog”, “Review”, “Unboxing” etc.
You can have as many tags as you want as long as you do not have over 500 characters worth of tags.
Just to recap tags are vital during the honeymoon period but its also important to cover other data points that YouTube will collect such as Clickthroughs, Video watch time and retention so its also important to focus on the non technical aspects such as the appeal to your human audience such as the title and the video thumbnail. Make sure you have a gripping first 15-30 seconds of your video so your viewers hold on until more than 40% of the video at least.