How does saving those 30 un-skippable seconds of your life back sound? Well in 2018 some of your ad skipping dreams will come true.
Google just announced in a statement to campaign.co.uk, that it would be putting an end to those unstoppable annoying 30-second video advertisements that you see before you get to watch a video.
“We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” – Google statement on Campaign.co.uk
So what does that mean for YouTubers who earn through ad revenue on YouTube?
If you’re making money through advertising on YouTube, don’t fret your earnings aren’t about to tank suddenly. If you’re using 30 seconds ads now, you might see that your revenue goes up as users are more tolerant to shorter video adverts. From a viewers perspective, unfortunately, YouTube does have other advertising options which you can make unskippable; such as 20 second, 15 second and 6-second ads that creators can still use to monetise their content.
This advertisement announcement comes as Alphabet’s YouTube was one of the products responsible for a 22% fourth quarter growth. To maintain growth Alphabet will need to keep users happy with the platform and cater to them. As live streaming becomes more prevalent on YouTube, it is important to improve the user experience and to limit the advertising below 30 seconds is a positive way to go.