Scripting is used in a lot of forms of media from television, movies, and radio. Every show has its script to follow. Why would YouTube be different? You may be new to YouTube or a Seasoned YouTuber who wants to know how to write a script for their YouTube videos. We can show you how to script effectively to save you time, increase your audience retention on YouTube, and make your video flow a lot better.
Choosing Your Scripting Type
Let’s start. There are two types of scripting. The first type of scripting is a full script. A Full Scripting is when you write out every possible thing you’re going to say. This is great for new YouTubers who arent comfortable going off-script just yet, or people who are great at memorizing and being able to say precisely what they need to.
However, this can take a long time to do and could add hours to your video-making process.
Full script approach, you would have the heading as Custom solid-state drive. Write down precisely what you’re going to say, such as “A Solid-state drive is faster than a traditional hard drive, sony have made it even better by making a custom architecture to boost the speed to ones never before seen in a console” “The benefits to this is that games load a lot quicker, cons is that it isn’t expandable beyond 820gb, with 200gb of that space used up by the operating system making the hard drive about 600gb.”
Bullet Point Scripting
The second scripting technique we are going to be looking at is the bullet point scripting technique. In the bullet point scripting technique, we write out the video’s main points and what you want to cover. Since you’re probably making a video on a topic you’re familiar with, you go off script for this part and tell the audience what you want them to know about this particular bullet point in question.
For example, if you’re doing a video on a Playstation 5… One bullet point may be *Custom Solid State drive, and as you’re a tech reviewer, you’re knowledgeable about how it works and tell the audience.
Now you know the two scripting types, let’s check out what you should have in your script regardless of which type you choose.
If you’ve heard of Gary vee, you’ll already know what a hook is. A Hook captures an audience usually in the first 30seconds to a minute of the video. This is when you have the audience’s full attention.
A Hook should tell the audience exactly how they’re going to benefit from watching a video. For example, “Today we’re reviewing the PlayStation to help you decide whether it’s a worthy upgrade and how it performs with your favorite games.”
When Should You Script In Your Hook?
You should script in your hook at the start of the video within the first thirty seconds.
You should also have a mid hook to keep the audience engaged.
Once you have your hook, then give them the content. The content will be your bullet points or your script.
It is recommended you also throw in another hook and CTA (Call to action) during the middle of your video; this is usually when your audience loses interest. By asking them to comment below, give alike, and hit them with the last hook, they’re more likely to continue watching the video increasing your retention rate, which is a KPI the youtube algorithm considers when ranking and recommending your video.
Call To Action
A Call to Action is when you ask your users to do something. On YouTube, a call to action is usually a form of engagement where you ask your viewers to interact with your video by liking, commenting, subscribing to your video.
You should always script your call to action word for word, and it should be consistent throughout your videos. Once you write this, you can use it over and over again.
When should I script my call to action?
You should script your call to action in the middle of your video. This will help with engagement and retention, and at the end of the video where you can reinforce the call to action. The viewer is more likely to do the call to action at the end of the video since they have made it that far and probably enjoyed it.
At the end of the video, a call to action is necessary. This can be the give us a like, hit that subscribe button (for more awesome videos!), or check out this other video and have a card linking to another video up so they can continue their adventure on your channel!
Performing Your Script
From your Laptop – Open up your laptop. While you’re recording, you can place it behind your camera, on the ground, or wherever you can see it.
If you are using the full scripting technique, you should memorize line by line and then look into the camera and say what you need.
It would be best if you didn’t repeatedly look at the script during a video as viewers can tell you are focused on something else. To make it more natural, you should memorize between takes and then continue.
Using an iPad – iPads are super useful, you can put your script on your iPad and read it off. There are some script reading applications available which I will cover in another article
FlashCards – The traditional method of learning your lines, but flashcards are incredibly effective. Write either the bullet points using the bullet point scripting technique and use flash cards as a prompt or you can fully script on flashcards. A flashcard for each section.